Verdino Green Foods UK is this month launching a new plant-based chilled range into 250 Asda stores. This will initially comprise of two SKUs – Pepperoni Slices (80g) and Salami Slices (80g) – that are both made from pea protein. It is the first retailer listing in the UK for Verdino, following the launch of its range in August, initially through its website.
The plant-based slices have been developed to be reminiscent of an authentic slice of ‘meat’. The pepperoni slices, which are also used as a topping on Verdino’s Pepperoni Pizzas, are said to be slightly spicy and the salami is smoked, providing a similar taste and texture to its meat counterparts.
The ‘meat’ slices can be used as sandwich fillings, on top of pizzas, grazing boards and snacking. As well as being free from meat and dairy, the Verdino chilled range is GMO-free, lactose-free, soy-free and vegan certified.
Ian Bailey, Verdino Green Foods UK Country Manager, UK & Ireland commented: “Following the successful launch of our frozen range, we’re pleased to be able to extend the Verdino range into chilled and expand the availability with this retail listing.
“Flexitarian is one of the UK’s fastest-growing diet choices with shoppers introducing more plant-based products into their everyday consumption for both health and environmental reasons. We have dedicated a lot of time in perfecting both the pepperoni and salami slices to offer truly authentic vegan sliced ‘meat’ and are delighted to be in a position to introduce these to UK consumers.”
