Over the past decade, conversations about men’s wellness have shifted in ways few could have predicted. Anxiety, loneliness, burnout, trauma, fatherhood, identity, physical health, and emotional literacy—these topics were once whispered, if they were discussed at all.
Today, they shape the cultural moment.
The Good Men Project has been covering these issues since long before “men’s mental health” became a hashtag. Since 2010, we’ve published work from more than 10,000 authors, including therapists, coaches, social workers, recovery specialists, physicians, personal development experts, and men telling their stories for the first time.
What we’ve witnessed over 15 years is clear:
The wellness crisis facing men is real—but so is the hunger for growth, connection, healing, and purpose.
This is the conversation we exist to hold.
And increasingly, it’s a conversation experts want to join.
Men’s Wellness Is No Longer a “Niche Issue.” It’s a Cultural Reality.
Men today are reporting:
Higher rates of loneliness
Rising anxiety and depressive symptoms
Growing disconnection
Pressure to succeed without support
Identity confusion as gender roles evolve
Trauma that goes unacknowledged
Difficulty accessing mental health care
Social isolation in digital-first environments
These are not abstract trends—they’re lived experiences. They show up in the stories men submit to the site, in the comments on our articles, and in the weekly calls inside our Premium Membership community.
For years, we’ve shared stories that cut through the stereotypes:
The man navigating depression behind a professional façade
The father learning to parent without a blueprint
The athlete confronting long-term concussion effects
The veteran processing trauma in silence
The man trying therapy for the first time
The husband rebuilding a marriage after emotional shutdown
These stories change the teller and change the reader. They create a cultural archive of what men are experiencing, what they’re learning, and what they need.
Why Wellness Experts and Coaches Are Now Part of This Movement
The ecosystem around men’s wellness has expanded dramatically:
Therapists specializing in men’s issues
Life coaches helping men develop emotional intelligence
Recovery specialists talking openly about addiction
Executive coaches teaching conscious leadership
Somatic healers addressing stored trauma
Personal development authors bridging research and lived experience
Startups building mental health apps, programs, and support tools
These experts are no longer outside the “men’s conversation.”
They are helping define it.
The challenge is getting their work in front of the right audience.
And that is where mission-centered publishing matters.
Why The Good Men Project Has Become a Trusted Home for Men’s Wellness Voices
Most wellness content on the internet falls into one of two categories:
Generic listicles built for search engines
Clinical material built for professionals, not everyday men
There are very few spaces where men, experts, and storytellers meet at the crossroads of:
That’s what GMP has built.
1. We normalize conversations men rarely get to have.
Our pieces on anxiety, emotional repression, trauma, fatherhood, and relationships regularly reach tens of thousands of readers.
2. We reject stereotypes and the “man-box.”
Men are not broken; they are becoming. Our work helps broaden what masculine wellness can mean.
3. We balance story with substance.
Readers trust the blend of real voices and expert analysis.
4. We are a multi-platform ecosystem.
Contributors aren’t just “posting an article”—they’re entering a network of:
The Good Men Project (flagship site)
Our Masculinity Substack (identity, emotional health, cultural analysis)
Our Relationship & Dating Substack (4 posts per week)
Our 8 Medium publications reaching 150,000+ followers
Our social presence (1.5+ million combined followers)
A Premium Member community engaged in weekly calls about culture, mental health, relationships, and more
Experts come for the visibility.
They stay for the mission.
What Men Are Searching for Today — and Why Experts Must Respond
Three themes come up again and again in our high-performing content:
1. Men Are Trying to Understand Themselves Emotionally
Not in a vague sense—but in practical ways that shape daily life:
This is personal development in real time.
2. Men Want Tools, Not Platitudes
They want frameworks, not clichés.
Immersive guides, not slogans.
This is why coaches, therapists, and wellness professionals thrive on GMP: they offer practical wisdom rooted in expertise.
3. Men Want to Feel Seen Without Being Shamed
This is the cornerstone of all effective wellness content.
The modern man wants to grow.
He just needs a place where growth feels like possibility, not judgment.
The Role of Coaches, Therapists & Experts in a Mission-Driven Media Space
When an expert publishes on a generic site, their work becomes:
But when they publish on a mission-driven platform, their work becomes part of a larger narrative.
Their insights sit alongside:
men confronting trauma
fathers learning emotional presence
discussions on race, gender, and identity
stories of recovery and resilience
explorations of masculinity and modern society
This context matters.
It shapes how readers perceive the expert:
as a guide, not a marketer.
It shapes how Google perceives the expert:
as an authority within a high-trust conversation.
And it shapes how the expert perceives themselves:
as part of a movement, not just a content pipeline.
Case Study: A Trauma-Informed Coach Building Authority
A men’s trauma coach published an article on emotional shutdown and relationship harm. Within two months:
his site traffic increased through long-tail emotional wellness keywords
two podcasts requested interviews
a men’s group invited him to speak
several readers contacted him directly for coaching
his article became evergreen on search
He wasn’t trying to “sell.”
He contributed meaningfully to a conversation men deeply care about.
That authenticity is what converts.
Why Guest Posts Work in a Mission-Driven Ecosystem
We rarely talk about guest posts as a standalone product.
Because they’re not.
A guest post on GMP lives in a context that dramatically enhances its value:
→ Authority:
You’re speaking from inside one of the most respected communities for men’s growth and wellness.
→ Topical alignment:
Google sees your expertise connected to men’s wellness, identity, growth, relationships, and emotional intelligence.
→ Social amplification:
Your piece can be shared across our broad social ecosystem.
→ Cross-platform presence:
Top-performing articles may be republished (with attribution) to Medium or referenced in our Substack essays.
→ Narrative integration:
Readers see your work as part of a mission—not an ad.
This is why our sponsored posts and branded partnerships outperform generic wellness placements.
This is why PR teams choose us.
This is why coaches build multi-year relationships with our platform.
This is why wellness startups use GMP to launch new products.
The context is the conversion.
The Future of Men’s Wellness Belongs to Collaborative Voices
The issues men face aren’t simple:
increasing loneliness
rising anxiety
addiction
suicide rates
stress and burnout
unresolved trauma
shifting identity roles
economic instability
relationship pressures
digital overstimulation
isolation from community
No single expert can address them alone.
The most impactful change happens when:
That is what The Good Men Project is architected to support.
A multi-voiced, multi-platform conversation.
If You Work in Men’s Wellness, Personal Development, Therapy or Coaching—Your Voice Belongs Here
Whether you:
run a coaching practice
authored a book
lead a nonprofit
built a wellness app
host a podcast
run retreats or men’s groups
specialize in trauma recovery
work at the intersection of gender & psychology
focus on relationships, fatherhood, identity or purpose
There is a place here for your work.
Your insights can help change men’s lives.
Your expertise can help shape a healthier masculinity.
And your contribution becomes part of a cultural archive that is bigger than any individual post.
Ready to Contribute to the Conversation?
We welcome experts who want to:
👉 Write for us
👉 Promote a wellness program or coaching practice
👉 Share research or trauma-informed insights
👉 Build thought leadership
👉 Partner as a brand aligned with men’s wellbeing
👉 Connect with our Premium Member community
👉 Amplify mental health and emotional wellness work
This is more than a publication.
It is a living conversation about what men are facing—and what they can become.
Join us.
The work you’re doing matters more than ever.
Email [email protected] for more information
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Photo: iStock
